becca luna course review: “showit designer academy” was drag-and-drop plus delusion

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spent $1,997 thinking this would be a shortcut into high-ticket design clients. becca sells it like you’re one template away from being fully booked. reality? 100+ people using the same Showit layout with the same pastel fonts and “you’re safe here” copy.

the “academy” is a notion board, two pre-recorded lives, and a FB group full of people asking how to make client invoices in Canva. not a single SOP or client acquisition system. it’s a vibes-based design MLM with no backend.
 
spent $1,997 thinking this would be a shortcut into high-ticket design clients. becca sells it like you’re one template away from being fully booked. reality? 100+ people using the same Showit layout with the same pastel fonts and “you’re safe here” copy.

the “academy” is a notion board, two pre-recorded lives, and a FB group full of people asking how to make client invoices in Canva. not a single SOP or client acquisition system. it’s a vibes-based design MLM with no backend.
i checked the funnel too. she targets mid-tier female creators in the wellness/podcast space, all “emotional branding” and no ops. she doesn’t teach cold outreach, retargeting, or even SEO structure. it’s just: niche down, act confident, charge $5K.
 
i checked the funnel too. she targets mid-tier female creators in the wellness/podcast space, all “emotional branding” and no ops. she doesn’t teach cold outreach, retargeting, or even SEO structure. it’s just: niche down, act confident, charge $5K.
yeah it’s aesthetics-first, offer-last. i asked in the group how to handle scope creep and someone told me to “raise my vibrational container.” i wanted a client comms SOP, not energy work.
 
i joined during her “design freedom challenge.” got suckered in with her story about hitting $100K months selling websites to trauma coaches. but her students just resell her templates to each other. it’s a visual echo chamber.
 
i joined during her “design freedom challenge.” got suckered in with her story about hitting $100K months selling websites to trauma coaches. but her students just resell her templates to each other. it’s a visual echo chamber.
saw that too. she positions to early-stage online service providers (OSPs) who don’t know what deliverables or contracts look like. her course said “clients come when your branding feels aligned.” i waited. nothing came.
 
saw that too. she positions to early-stage online service providers (OSPs) who don’t know what deliverables or contracts look like. her course said “clients come when your branding feels aligned.” i waited. nothing came.
💀 had the same moment. realized none of her testimonials were from web agencies — all were from Reiki practitioners trying to pivot.
 
there was a module on “charging premium” that literally said “you’re worth it” and ended. that’s it. didn’t cover retainers, dev handoffs, timelines — just mindset fluff.
 
there was a module on “charging premium” that literally said “you’re worth it” and ended. that’s it. didn’t cover retainers, dev handoffs, timelines — just mindset fluff.
that’s her whole brand. positioning to soft-skill creators who want to skip the business part. no tech stack training, no contracts, no lead vetting. just “charge more.”
 
that’s her whole brand. positioning to soft-skill creators who want to skip the business part. no tech stack training, no contracts, no lead vetting. just “charge more.”
and her “student success” page was like 15 girls with 90% identical portfolios and zero analytics tracking. same color palettes, same fonts, same “about me” vibe.
 
bro the whole thing is “here’s how i did it” with no filtration for niche, market, or offer structure. she pretends everyone’s selling to aligned wellness brands with infinite budgets. none of it maps to a real design agency pipeline.
 
bro the whole thing is “here’s how i did it” with no filtration for niche, market, or offer structure. she pretends everyone’s selling to aligned wellness brands with infinite budgets. none of it maps to a real design agency pipeline.
facts. when i asked about scaling outside of IG she said “energy multiplies when shared.” i left the Zoom.
 

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