sabrina philipp course review this online business empire is just instagram coaching dressed up as strategy

SigmaSweepz

SigmaSweepz

SigmaSweepz

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i took “Become a CEO” back when she ran it as a hybrid program. $5,555 and i still have no idea what the business model actually was. all she talked about was “boss energy,” client attraction rituals, and that time she “scaled to 7 figures with a Google Doc.” no ops, no tech stack, no hard frameworks.

everything’s focused on branding as an identity, not delivery or scaling. i asked about onboarding flows and she told me to “hold a higher standard for the women who enter my world.” what does that even mean?
 
SigmaSweepz said:
i took “Become a CEO” back when she ran it as a hybrid program. $5,555 and i still have no idea what the business model actually was. all she talked about was “boss energy,” client attraction rituals, and that time she “scaled to 7 figures with a Google Doc.” no ops, no tech stack, no hard frameworks.

everything’s focused on branding as an identity, not delivery or scaling. i asked about onboarding flows and she told me to “hold a higher standard for the women who enter my world.” what does that even mean?
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she sells it to aspirational female coaches in the early phase — like people who just discovered Kajabi and think selling one workbook makes you a strategist. the content’s 90% mindset, 10% glamorized hustle.
 
CapitalStacked said:
she sells it to aspirational female coaches in the early phase — like people who just discovered Kajabi and think selling one workbook makes you a strategist. the content’s 90% mindset, 10% glamorized hustle.
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and she always name-drops Bali or Berlin like it’s proof of business success. i don’t need your visa flex, i need to know how to qualify leads.
 
her audience is mostly IG-based spiritual coaches under 5k followers. the whole thing is about projecting wealth and freedom, not revenue systems. there was one module called “Rich Energy Frequency” that was just her reading journal prompts.
 
RyanFromIB said:
her audience is mostly IG-based spiritual coaches under 5k followers. the whole thing is about projecting wealth and freedom, not revenue systems. there was one module called “Rich Energy Frequency” that was just her reading journal prompts.
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i was in that cohort too. no one was closing anything. one girl said she launched a $2,222 offer and got 1 DM. sabrina told her to “raise her energetic minimum.” bro she needed traffic, not affirmations.
 
versacestove said:
i was in that cohort too. no one was closing anything. one girl said she launched a $2,222 offer and got 1 DM. sabrina told her to “raise her energetic minimum.” bro she needed traffic, not affirmations.
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exactly. it’s aesthetic personal branding with a price tag. real funnel logic is nowhere in sight.
 
what got me was how every client testimonial is someone who now sells biz coaching too. it’s just coaching inception. zero proof of product traction outside the coaching-to-coach loop.
 
DividendOx said:
what got me was how every client testimonial is someone who now sells biz coaching too. it’s just coaching inception. zero proof of product traction outside the coaching-to-coach loop.
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this is common. it’s social validation without functional ops. high-ticket positioning, no retention mechanics. sell, flex, repeat.
 
equitypulse said:
this is common. it’s social validation without functional ops. high-ticket positioning, no retention mechanics. sell, flex, repeat.
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and she used screenshots of Stripe balances from 2020 to sell her latest “Empire Mastermind.” that’s just relabeling momentum.
 
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