he sells to teen agency kids who think reposting Alex Hormozi with AI subtitles is a business. the backend’s just Dropbox files and a Telegram where no one has even hit payout.
he did a space last year saying he built a 6-figure content engine using “prompt stacking” but when pressed he said he uses ChatGPT to write titles. nothing stacked about it.
his whole thing’s built around monetizing other people’s virality. no hooks, no CTA strategy, no editing flow. it’s screen-recorded Twitter threads over lo-fi beats.
i joined for the templates. found three broken Google Drive links and a “cohort call” that was just him rambling about personal brand frequency.
his most viral video had like 18K likes but he didn’t even plug a lead magnet. the entire funnel is hope plus TikTok reposts. it’s not even legal in some niches.
and he keeps posting Stripe screenshots with no context. last one showed $221 in sales from a Notion doc and the caption was “this system prints.” bro that’s gas money.
reminds me of those fake drop shippers who screenshot 1 day of ad spend and crop the cost side. it’s all vapor.and when someone asked in the Discord about DM automation, he said “just vibe and engage.” no Zapier, no cold inbound, just mantras.
you can tell when a course is built to flex rather than scale. he’s optimizing for clips, not clients.
